Wednesday, October 19, 2011

Because dreams are free...

Hi hi, back from my little holiday (but more about that in another post).  I am came back with another arm load full of beautiful dresses for the shop which is always great!  Oh and before I talk about anything else I have to share my two favourite scores this week!
Aren't they adorable?!  They pretty much made my whole week!  Hard to believe that I found them from two completely different places too.

I also had a whole lot of new dresses etc arrive from overseas.  That was a huge relief because I've been waiting for almost 2months now and thought they might have gotten lost somewhere in the world.

My favourite out of the lot is this AMAZING 1950s evening dress... so much lace!
It is one of many dresses that are going to be off to visit the drycleaners tomorrow though!  The rest have just been washed and are basking in the afternoon sun..

Okay but now down to what this post is really supposed to be about.  A while back I posted about my big dream and about how I was just going to seize the moment and finally pursue the things I have always wanted to but never had the guts to.  I wanted to open a vintage store and eventually incorporate a little cafe in with it.  I put a huge amount of effort into researching, taking a small business accounting course, speaking with other people who have small businesses, borrowing money for stock, collecting stock and of course searching for the perfect vacant shop.  Now 5 or so months down the track it looks as though this dream is going to have to be put on hold.  Alas the economy has taken a serious ass whopping, other small business owners tell me they have never had such bad sales before, shops are shutting down left, right and centre and I myself am almost scrapping the barrel too as all my savings are getting sucked up!  All of this has led me to the conclusion that whilst I still intend to make my dream become a reality one day I need to be realistic and get my timing right!  BUT it's not all doom and gloom!  The online shop will continue and Dashfield Vintage will still be a regular at certain markets and events... only the stock will be a little different.  I finally have the range of clothes and accessories that I've always dreamed of.  Very soon the store will focus heavily on beautiful, quality, hard to find clothing from the 50s and early 60s and will feature a lot of bright colours, cotton fabrics and quirky prints.  This will be vintage at its finest!  This collection has been building up for over a year now and I have just been dying to share it with you.  I am currently looking for a small, cute studio space as well where I plan to do 'by appointment' viewings and possibly have an open day a few times a month so that people are able to come in and physically try things on if they wish.  This is going to be my way of telling the recession to go stick it and still be able to do what I love!  As well as this I am of course job hunting :)
So there you have it my dears, that's the plan for the moment.  I love this vintage game too much to ever be able to give it up, but sometimes dreams have to be put on hold.


  1. I can't wait to see some more good quality vintage on Trademe- more 50s and 60s and less knitted sweaters from the 90s tbh! I hope your studio is open by appointment by the time I make it to Auckland.

  2. Ha ha hmmm yes lets hope the 90s faze fazes out soon! The 50s and 60s things will most likely be popping up on my website soon and I will continue to sell the late 60s to 70s gear on Trade Me. Hope my studio is set up by then too:)

  3. Those bags are lovely. I'm glad you're keeping the online shop, mostly for selfish reasons, since I don't live in Auckland. Can't wait to see the 50s/60s stuff. I'm sure that someday soon your dream of a bricks and mortar vintage store will come true.

  4. Good for you not to give up your dreams! The bags are super cute!